Tuesday, 5 December 2017

Employability - Case Study on Post Malone


Bio : Born as Austin Richard Post, rapper/singer/songwriter/record producer Post Malone is one of the brightest new talents in hip-hop industry. Malone was born on July 4, 1995 in Syracuse, New York and moved to Grapevine, Texas at the age of 10. He started playing guitar at the age of 14 because of popular video game "Guitar Hero". He later auditioned for band Crowd the Empire in 2010 but was rejected after his guitar string broke during the audition. 

Malone began learning how to produce music through FL Studio. He started recording his own mixtape on Audacity when he was 16 years old and earned positive feedback from his classmates. "I was like, 'This s**t is so hard', and everybody at school was like, 'Yeah bro, this s**t is hard,' " Malone recalled. After leaving college, he moved to Los Angeles, California, where he met 1st and Raye Rich from FKi Music. 

Malone started to write his debut song "White Iverson" with the help from Rex Kudo. The song's name was inspired by professional basketball player Allen Iverson, after the rapper got braids in his hair. Upon its completion, the song was uploaded to Malone's SoundCloud account in February 2015. On July 19, 2015, he released the song's accompanying music video, which has received over 240 million views since its release. The song has been certified triple platinum by the RIAA. 

After the song hit one million views within a month of its release, Malone garnered attention from record labels. In August 2015, he signed a deal with Republic Major, which simultaneously led to "White Iverson" re-release on August 14. The song debuted at No. 84 on the Billboard Hot 100 and peaked at No. 14. After the hype of "White Iverson", Malone released several other popular songs through SoundCloud, including "Holyfield" and "What's Up". 

Since his breakthrough hit song, Malone has worked with some prominent rappers including Kanye WestYoung Thug and 50 Cent. He was featured on West's "Fade", which also includes contribution from Ty Dolla $ign. Malone also began his friendship with Justin Bieber, which led the rapper to become an opening act for Bieber's "Purpose World Tour". 

On April 21, 2016, Malone released new single "Go Flex", which was produced by Charlie Handsome and Rex Kudo. The song's accompanying music video, which was premiered on April 28, 2016, features a cameo appearance by Lia Marie Johnson


Line up; 
Post Malone is supported by multiple session musicians. They play guitar, bass , keyboard and drums. (Random session musicians)

Tour Itinery
DateVenueLocation
Dec 09TorontoCanada
Dec 30MangawhaiNew Zealand
Dec 31MorrisonCO
Dec 31MinneapolisMN
Jan 05, 2018BrendaleAustralia
Jan 12, 2018NorthbridgeAustralia
Jan 15, 2018AucklandNew Zealand
Oct 14, 2018TolucaMexico

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Bibliography for EXP

Beattie, S. (2010).  Guitar Flanger Pedals - Your Ultimate Guide from Andertons Music Co.  [online] Andertons Music Co. Available at: http...