Thursday, 20 June 2019

Bibliography for EXP

Beattie, S. (2010). Guitar Flanger Pedals - Your Ultimate Guide from Andertons Music Co. [online] Andertons Music Co. Available at: https://www.andertons.co.uk/guitar-flanger-pedal-guide [Accessed 28 May 2019].
Bigbeard, R. (2010). Guitarists: Robert Smith of The Cure. [online] guitartoneoverload. Available at: http://www.guitartoneoverload.com/2010/02/17/guitarists/ [Accessed 28 May 2019].

Celi, P. (2012). Get More Out of Your Flanger. [online] Premierguitar.com. Available at: https://www.premierguitar.com/articles/Get_More_Out_of_Your_Flanger [Accessed 28 May 2019].
Comley, L. (2018). Brockhampton. [online] Rit.edu. Available at: http://elc2375.cias.rit.edu/interactive1/article/brockhampton.html [Accessed 15 April 2019]


Ehehalt, L. (2018). iridescence by BROCKHAMPTON. [online] Medium. Available at: https://medium.com/@lehehalt/iridescence-by-brockhampton-54c707930204 [Accessed 15 April 2019].

Gil, D. (2019). What does a Chorus Pedal Do? The Definitive Guide. [online] ShredAddict. Available at: https://shredaddict.com/what-does-a-chorus-pedal-do/ [Accessed 12 Jun. 2019].
Grosz, D. (2017). A look at BROCKHAMPTON, a hip-hop anti-collective All-American Boyband - The Stanford Daily. [online] The Stanford Daily. Available at: https://www.stanforddaily.com/2017/11/14/a-look-at-brockhampton-a-hip-hop-anti-collective-all-american-boyband/ [Accessed 15 April. 2019].

Guest (2019). 7 Simple Mixing Tips to a Greater Mix. [online] Audio Issues. Available at: https://www.audio-issues.com/music-mixing/7-simple-mixing-steps/ [Accessed 11 Jun. 2019].
MusicRadar (2014). MusicRadar Basics: reverb guitar effects pedals explainedYouTube. Available at: https://www.youtube.com/watch?v=IO5CKQ5iTeY [Accessed 28 May 2019].‌

Musictechstudent.co.uk. (2014). The History and Development of Indie Rock Music - Music Technology Student. [online] Available at: https://musictechstudent.co.uk/lessons/history-development-indie-rock-music/ [Accessed 13 Jun. 2019].
News, M. (2017). BROCKHAMPTON Talk “Saturation III” & Redefining “Boyband” | MTV NewsYouTube. Available at: https://www.youtube.com/watch?v=7mKLT3KGUFQ [Accessed 15 Apr. 2019].

Ordanini, A., Nunes, J.C. and Nanni, A. (2018). The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity. Marketing Letters, [online] 29(4), pp.485–499. Available at: https://link.springer.com/article/10.1007/s11002-018-9476-3.
‌trc5361 (2018). Brockhampton, The Internet’s First Boyband – Facing The Music. [online] Psu.edu. Available at: https://sites.psu.edu/tcallahanpassion/2018/01/26/brockhampton-call-ya-momma/ [Accessed 15 April. 2019].

Tripod.com. (2019). Pedals & Effects. [online] Available at: http://thesquirefiles.tripod.com/guitars/id5.html [Accessed 20 Jun. 2019].
UK, R. (2016). Reverb Guitar Effects Pedals Explained - PowerOn. [online] Roland.co.uk. Available at: http://www.roland.co.uk/blog/reverb-guitar-effects-pedals-explained/ [Accessed 28 May 2019].
‌wgb5054 (2017). “SATURATION” Review – Will’s Music Blog. [online] Psu.edu. Available at: https://sites.psu.edu/pashionblog/2017/10/05/saturation-review/ [Accessed 15 April 2019].

Evaluation


Critical Analysis
I decided fairly early on I didn't want to overestimate the amount of music I had on this project so I said I was going to do a 4 or 5 song EP and this proved beneficial as this was the most organized part of my project. My project has a reverb and chorus-heavy sound taking influence sonically from bands like The Stone Roses debut album and The Cure's sound throughout the 80s when it comes down to the guitar. I wanted to combine guitar and drums similarly to BROCKHAMPTON, they have very typical pop guitar riffs combined with either trap drums or live drums. I, for the most part, succeeded in this. My work wasn't anywhere nearly as refined as theirs but when it comes down to the basic fundamentals of each of the artists' sounds I mentioned, I feel like I got the general feeling of the vibe. I used chorus and reverb pedals to emulate the bright 80s sound of the stone roses with the majority of my tracks, as well as combined trap drums and guitar on a couple of the tracks. One of my tracks called Sad(which never got finished) got the most attention on my project and this was only a guitar and drums made by me and UJ at college. It took me 5 minutes to record the guitar track and UJ 15 minutes to do the trappy drums on it. It got over 100 views in 2 days because it has a very typical sound and fits in with the emo guitar trap sound that is popular right now. This is quite disappointing as it is the track that I spent the least time on and couldn't finish. But overall I am satisfied with how my EP turned out. I felt like I had a consistent sound throughout a lot of it which I struggled doing last year for my other project, but I feel like I also had enough variation in the music to keep it interesting.

I struggled with finding appropriate research for my case studies and literature reviews. As I began my project attempting to do case studies on Brockhampton and Gus Dapperton and Boy Pablo I realized all of these artists have only caught some sort of internet fame or mainstream attention in the last couple years so attempting to find sources on specific subjects like BROCKHAMPTON's use of genre mixing or how indie artists like Gus Dapperton and Boy Pablo use pedals for tone. I got around this by looking at older artists rather than newer artists, I still looked at BROCKHAMPTON and scraped by using reviews and videos on the band and for my indie case study I looked at bands like The Cure and The Stone Roses as well as recorded a bunch of demo tracks of my different pedals leading up to the case study to help me with my sound later on in the project.

Unfortunately, I didn't get any vocals on my tracks other than a backing vocal on one right at the end. This is annoying as I feel like my EP would sound way better with a couple of different vocalists featuring on it. Due to time restraints and other people at college needing to do work, it was difficult getting people available to record vocals. Will managed to do a chorus and backing vocals on one of the tracks as I mentioned earlier but I only kept the backing vocals in the actual EP as I feel like it would be off-putting for if all of a sudden vocals came in on my last track. This is one of the things I regret in my project. I also didn't get to complete my third case study on The Beatles as I had planned to. I had done some research for it but by the time it had got to the deadline I was unable to finish it.

In hindsight, I would have got more of the music finished earlier on even though I wasn't really behind schedule ever with my music plan. I spent two weeks generally on each song sometimes recording a melody or chord progression for a song a couple weeks before actually making the song. If I had got one or two songs done a week I would have had time to put vocals on my tracks as well as completed The Beatles case study.

Research

As I mentioned earlier on I had to change one of my case studies about Indie and guitar pedals. I shifted it from being about modern indie artists like Gus Dapperton and Boy Pablo and made it about older indie artists like The Cure and The Stone Roses. I couldn't find any information about what I wanted with the previous idea and found a lot more sources for older bands as I feel like fans of older indie know more about guitar and every so often they'll provide some of that knowledge on the internet. Leading up to that case study I researched pedals and how they work as well as what they sound like. I put up ten mp3s of my reverb, chorus, and flanger pedals on my SoundCloud and embedded them into my weekly updates. I had at least two different versions of the pedal with different settings on the post as well as a version with all three pedals active. My case studies and literature reviews consisted of a lot of music articles online and blog posts or reviews as well as a couple of videos. My project didn't require a lot of practical research outside of a studio environment and I have guitars, drums, a laptop, and logic as well as multiple guitar effects at my home so I could get a lot of work done at home as well, so I felt like the bits of research I had done were beneficial t my project.

I incorporated a lot of the sonic ideas of the older indie bands I keep mentioning into my music as well as a lot of the studio techniques teachers like Farz and Grant had taught me over the past 2 years. I had taken a lot of inspiration from BROCKHAMPTON in terms of how I approached my project, it being to do heavily with genre fluidity.  I feel like I could've emphasized this more with my music and done it in a more exaggerated way but I liked the simplicity of a lot of my tracks and felt like they all came from a similar place which is a good step in the right direction for me.

I feel like I could've put more research into my weekly updates as this is probably the most lacking part of my project as a whole but I attempted to make up for it with the amount of music on there as well as the pedal tests I did. Other than me not completing the Beatles case study, I feel like I had done enough research for the other two case studies I completed. I had at least 4 or 5 sources for each one and Harvard referenced correctly. I feel like some of the research on the BROCKHAMPTON case study was a bit irrelevant but I made my point clear throughout the majority of it so I don't feel like this affected the quality of work.

I should have looked at a few more indie artists for my case studies and looked at more artists than BROCKHAMPTON when it came down to the genre fluidity side of my project as this would've given me more opportunity to research that avenue as I feel like this is a part of my project that is lacking even though it is one of the biggest parts of it. I wrote a lot for the information that I used but should have searched for more sources and not limited myself by artist. I did go into the project attempting to look at The Beatles and how they changed and melded genres with Sgt Peppers but as I've mentioned several times I ran out of time.

I have learned how to use my guitar pedals more efficiently as well how to mix tracks to a better standard than I could last year. I mixed every single track on this EP only being helped with the drums on a couple of them and I am quite happy with the result. It wasn't the exact sound I was going for but it isn't far off for an instrumental.

Technical/Practical Skills

My practical research helped me with deciding what settings on my guitar pedals to use for my actual songs as well helped me get better at mixing tracks as I had never recorded this many guitar tracks guitar pedals on them. I learned that getting the sound right whilst you're recording it makes the overall process way easier. Knowing what tone a guitar will produce with those specific pedals on it is the next step for me in understanding my type of music. I had got into the habit of recording any idea I came up with whether it be a hip hop beat or a guitar chord progression and this proved beneficial for me as I had ideas there throughout the course of the project. I feel like my skills in guitar and mixing have developed enough to the point of being able to release music that has more of a consistent idea to it than it did a year ago. I still struggle with knowing exactly what something will sound like thrown into the mix but I have definitely got better at making instruments blend together better through stage gaining and eq.

As I mentioned before I began recording any ideas I had for music when I started the EP and this helped me develop my sound way quicker as I had melodies and chord progressions there to use when I needed or wanted to make a song. I also recorded all of those guitar pedal tracks which helped me with my final decision with a lot of the guitar sounds.

Presenting Your Work

I choose to put my project on SoundCloud only, as I was just attempting to make a proper project for the first time. I didn't really want to put in unnecessary effort into advertising an EP with 5 instrumentals on it. This project was just more about me proving to myself I could make an EP without any direct help. Also, SoundCloud is where a lot of music made by people in my generation gets big so I feel like that is a good place for my first project to be released. Brockhampton used SoundCloud to help get bigger and they were a big part of my project.

One of my songs got over 100 views in a day so I feel like I definitely had some sort of audience their even if I wasn't directly promoting anything, people just enjoyed the beat I made. So if I can get attention like that for a beat with a 10-second guitar loop and drums on it, I could easily advertise a full song with vocals on it and have it gain some sort of attention through social media. Me putting my music on social media was more of a learning experience than anything else.

Project Management

For me, parts of the project were easier to work on and others required more time than I was aware of it. I overestimated some parts of and underestimated others. All of my actual music(no vocals) was done relatively easy with me getting songs done every two of weeks(generally I done the overall chord and melody progression on one week and the drums and any finishing touches production wise the next week). However, this meant when it came down to the last couple weeks of the project I didn't have many people available to do vocals on my EP as everyone was focusing on their own projects.

Even though I hadn't got any vocals done on my tracks I still collaborated with other people for my project and theirs. I recorded a couple of guitar tracks for UJ and he helped me with my song "Sad". Joseph done the drums for me on "Nostalgia" and me and done both made "Tension". I also made a beat with Will for his EP which he rapped on.

As I've mentioned multiple times I struggled with finishing my final Case Study On The Beatles resulting in it not being completed and I also struggled to find sources for my other two case studies so I ended up changing one of them or just taking the research back a couple decades and looked at unconventional sources for the other.

I would either text my friends at college when I wanted to make a track with them or I'd just ask them if they wanted to book out the studio or come back to mine when we were at college. I didn't really use the studio at college much as I could do everything I could there with the guitar that I could at home with my own setup and I was more comfortable with it. However, I did record a couple of drums tracks using the mics at college for one of my songs called Tension. This was a difficult session as it involved Joseph attempting to stay in time as well as increase velocity every beat. He played one track which he played the snare in crochets, as well as a kick drum track and toms done separately.

Problem Solving

I hadn't completed one of my case studies so I went back to my other ones and added some more information and sources to them to make up for it. I also struggled with some of the drums on my tracks so I went to either Joseph or UJ when this situation occurred as they both have production styles that are very drum heavy. I attempted to research Gus Dapperton and Boy Pablo as I have mentioned before, these bands have very little sources on the production side of their music let alone the specifics of the guitar pedals they use. I just ended up changing the idea of the case study as there wasn't a single academic paper on the previous idea.

I have definitely been more influenced by this concept of genre fluidity in my music and it is something I am probably going to be pursuing for a while proving the research I have done useful.
I have got much better at recording guitar for my music as well as how to mix live instruments way better.

Conclusion 

I succeeded in releasing a project that feels like it comes from the same place consistently throughout the EP. I have got the majority of the written work completed as well as five finished instrumentals. I am disappointed that I didn't manage to get vocals on my project but this is a learning curve for me as I discovered how long and strenuous it can be to get an entire project finished. I have developed the most as a guitarist production-wise, as well as mixing wise and have a decent sound to leave college with which will prove useful in the next couple years.

Wednesday, 12 June 2019

Literature Reviews


Literature Reviews

My first Literature review is going to be on a useful website for music students called musictechstudent and the post is called The History and Development of Indie Rock Music.

It goes through the characteristics of indie mentioning the styles that have been interplayed into the genre and where the genre came from which gives me other venues for research. During the characteristic part of the article, it explains how artists have been diverse including punk, psychedelia, and country into their music.  I wanted to look at this website as half of my project is essentially based on indie guitar and incorporating it into my music so it's quite useful to look through its history. It mentions a couple bands such as  The Smiths, The Stone Roses, Primal Scream, and the Pixies yet again giving me more things to research for my case study about guitar tone.

It also features some information about some music and production techniques used in some old indie bands claiming a band called The Jesus and Mary Chains combined beach boy melodies with Phil Spector's wall of sound production style, as well as mentioning New Order emerging out of Joy Divisions post-punk sound into a more dancey and techno sound.

This article has helped me with finding topics to look up for sources to use in my case studies and weekly updates, it has provided me with multiple bands as well as another couple of genres which have been linked with indie music in the past to possibly research. It also mentioned the wall of sound technique which is something I should definitely consider researching as it is a very well-known production style that has been used in a lot of modern music.

My second literature review is on an explanation by someone called Darrel Gil, of how to use a chorus pedal on a website for guitarists called shredaddict.com and the arctcile is called What Does a Chorus pedal do. He explains that the chorus sound is made when the pedal "splits your signal into two parts and detunes and delays one of them"(Gil, Darrel, 2017) This is a useful quote to reference in my case study on indie and pedals as it is a quick and relatively simple way of explaining how a chorus pedal works.

He then goes on to give a more detailed explanation of what each of the knobs does on the pedal, "The Rate knob controls the number of milliseconds of delay at any given time and depth control governs the intensity of modulation"(Gil, Darrel, 2017). This is yet another useful quote to reference in my case study on pedals in indie as well as practically as I now have more of an understanding of how my pedal works.



The third source I will be looking at is called the "Ultimate Guide To Flanger Pedals" and it's on the andertons music shop written by Sam Beattie. The post includes a video explaining the functions of the pedals as well as having a diagram that shows the process of it as well.
He then goes on to explain the different knobs and what they effect(similar to the previous literature review), the speed controls the speed of the variations in signal delay, as well as the depth, being the amount of modulation that takes place(Beattie, Sam, 2017), as well as giving the "best guitar flanger settings" where it gives a couple of presets for your pedal.

Both of these bits of information are useful to me as it explains how flanger pedals work which I can mention in my case study as well as use practically. The settings he has provided will prove useful for me for practical research in my music when I test out all of my pedals on my weekly updates.

My fourth source for my literature reviews is a paper by Andrea Ordanini about how artists will feature other artists from completely other genres for more chart attention. Contrary to this idea it is also believed that when artists deviate from their genres this results in being penalized and shunned by their general audience. (Ordanini, Andrea, 2018)

It also explains that the greater the cultural difference in music is the more likely it is to get higher in the charts as the song is now branching out to multiple demographics increasing the audience size by two if both artists are on a similar level of popularity. This is an idea I will be taking into consideration into my project as having a more extreme difference in genre mixing can be beneficial as well as give me a new path of research.

My fifth source for my literature review is going to be on an article giving me tips on how to mix. It goes through how important buses are as well as how to EQ and use a compressor. These are all useful tips as it is good to remind yourself of the basics of mixing, and I often get reminded of simpler ways of doing stuff when reading articles like this. The author insists on how important it is to "make the mix interesting from start to finish. (Guest, 2019)
Musictechstudent.co.uk. (2014). The History and Development of Indie Rock Music - Music Technology Student. [online] Available at: https://musictechstudent.co.uk/lessons/history-development-indie-rock-music/ [Accessed 13 Jun. 2019].
Gil, D. (2019). What does a Chorus Pedal Do? The Definitive Guide. [online] ShredAddict. Available at: https://shredaddict.com/what-does-a-chorus-pedal-do/ [Accessed 12 Jun. 2019].
‌‌Beattie, S. (2010). Guitar Flanger Pedals - Your Ultimate Guide from Andertons Music Co. [online] Andertons Music Co. Available at: https://www.andertons.co.uk/guitar-flanger-pedal-guide [Accessed 28 May 2019].
Ordanini, A., Nunes, J.C. and Nanni, A. (2018). The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity. Marketing Letters, [online] 29(4), pp.485–499. Available at: https://link.springer.com/article/10.1007/s11002-018-9476-3.
Guest (2019). 7 Simple Mixing Tips to a Greater Mix. [online] Audio Issues. Available at: https://www.audio-issues.com/music-mixing/7-simple-mixing-steps/ [Accessed 11 Jun. 2019].

FINAL PRODUCT EP


I produced or co-produced all of these tracks as well as mixed them but unfortunately, I am missing the project file for "Sad" as it on UJs computer and he uses reason and I use logic.
Nostalgia: This song intros with an arpeggiated bass line with another track created using a bus which has the cut-off of the bass manipulating constantly. There are multiple.

This is the audio file for the bass cut off, you can see the sound changing throughout the song.

Joseph also helped me with all the drums on this track.

Sad: This track consists of just drums and a guitar. The guitar is quite clean and same with the drums. None of it is particularly complicated. Unfortunately I don't have the project file as I done this around UJs and don't have access to the file.

Hill: This song is the beginning of the heavy reverb and chorus pedal guitars on my project. I used some of the information from my pedal research to decide what to do with the sound. I had a lot of reverb on this guitar track and it sticks to a similar theme to the first one, it being primarily drums and guitar.

I put tremolo on one of the guitar tracks that comes in at around the minute mark.
It has a lot of depth so the majority of the strumming gets drowned out as I didn't like what I done originally. I also set it to 1/16d to make it feel a little off.

I also reversed the main guitar melody to use that as the pay off for the big build up it has.

Tension: This song is the only acoustic one on my EP, made by myself and Dean and it is partially inspired by a lot of the work on Bon Ivers debut album "For Emma, Forever Ago". The acoustic riff is very simple and makes up most of the progression of the track.  Dean done a bass line with the top 2 strings of the acoustic following the same progression. This track included me doing an electric guitar melody over it which first started off as a synth melody. This is because it fit way nicer into the mix with a guitar and even then I feel like I should've turned the guitar down a bit.

Final Draft: I made this track by myself and reversed an acoustic guitar melody playing the same one as the electric to make the intro as I felt like the acoustic was slightly out of time but didn't want to just scrap it so I used it for that. William also came around and done backing vocals on the track which are used when the hats come in. I have a guitar that plays the chord every bar which has a ton of flanger on it, I feel like this can be a bit overpowering.

Case Study 2 - How pedals were used for tone with Guitar In Old indie


Pedals And Indie

In this case study, I will be looking at how guitar pedals were used in old indie music. I will be looking at a few of the most influential artists of the 80s and see what sort of effects they were using and how they were using them. I will then find videos and websites that will help me use the pedals at my disposal to replicate the sound of some of the musicians I look at it and I will have multiple mp3s showcasing my research on my weekly updates.

The first band I will be looking at is The Cure. I found a great blog post where someone was attempting to replicate the sound of Robert Smiths guitar tone. He gives details the type of guitar that was used for the song he's replicating as well as the system it was recorded through. It states "the base of the guitar sound was a Fender Jazzmaster plugged into a ROLAND JC-120" (Romain, 2010). Unfortunately, I don't have the sort of income that would allow me to go out into the world and purchase the guitar and amp but it is still a useful bit of information to provide someone who's interested in guitars and The Cure, but thankfully he goes on to explain something I can emulate, the pedal set-up that would emulate the sound of the 80s era cure.

He gives a detailed analysis into the settings of the knobs or more specifically where they should be placed, which is useful for me as I'm attempting to recreate or learn how to use my pedals with help from the sound of the cure. According to the source your flanger pedal should have a manual setting of 60%, a depth of 75%, a rate of 50%, and a res of 25%, he then goes on to explain your reverb pedal should have a balance of 25%, a tone of 30%,  a r.time of 40%, and the mode at 10. (Romain, 2010)

There was another pedal description but unfortunately I don't have a delay pedal so I won't be able to use that one but this was still useful to me as I have an Ibanez flanger pedal at home as well as a newer BOSS reverb pedal, so all I need to do is figure out the settings on my pedals and which ones they correlate to on the ones he's using, he mentions "of course, other brands than BOSS are fine to emulate Robert Smith's tone as long as you have a good chorus or flanger" (Romain, 2010).  I have already found a couple of good sources explaining what each of the flanger settings do and I'm sure finding one for a reverb pedal will be just as easy.

I will now be looking at The Stone Roses or more specifically John Squires guitar setup. John Squire is well-known for using a Gretsch and I am quite lucky to have one of those in my possession. I found a good website that has all of John Squires pedals he used throughout his career. It includes a picture and a few paragraphs describing what the effect does and how much it costs.
Here are a few examples:


I was looking for a good description of how he uses his chorus pedal and luckily later on down the website it states the chorus pedal is "designed to give a warm layer to your basic sound" and "Squire has this pedal set up for quite a subtle effect"  (thesquirefiles). This is quite interesting because the other source about The Cure is going to give me quite a strong wet sound on my guitar when it comes down to the modulation effects whereas this source says a subtle effect will be quite nice. This gives me an opportunity to record two different versions of my chorus pedal after trying out all the effects to see which version I prefer more.

Now I will be looking at how reverb and flanger pedals work. First I will be looking at a source which features a video in it as well as a brief description of how to use a reverb pedal. Reverb apparently adds "a sense of space, depth and drama" to your music. (Roland, 2014) Luckily they've done a demo of my pedal as it is a relatively popular pedal.


At around 00:25 he says "the E.Level changes the volume of your reverb, the tone changes the brightness of the sound, the time controls affects the length of the reverb, and the final knob allows you to change the reverbs character." This is all useful information for me(especially with them using my pedal) as I now have a clear understanding of what each of the settings do. He then goes on to give a couple examples of presets to use as a general basis for your sound which is something I'll look at in my weekly updates when I do the pedal mp3s.

The source I will be looking at for the flanger pedal gives you an explanation of how the flanger sound is achieved (similar to the reverb source). Two identical signals are mixed together, one gets delayed by a LFO  creating a harmonic effect. (Beattie, Sam, 2017) The website also features a diagram of how the signal is carried in a flanger pedal.
Both of these bits of information are useful to me as they tell me how my pedal actually works(which once I understand what all the settings do) makes it so much easier to manipulate the sound to what I want. Understanding the effect at it's simplest form is all you need to know how each knob will affect the other.

The page also features brief explanations of the most popular modulation pedals. Chorus, Flanger and Phaser.

Later on in the page, it also gives the reader a couple of presets to use which is something I will be referring to when I do my practical research on my pedals. I plan to use two of these presets in my work and then on the third I will do my own.  To have a psychedelic plucking effect the rate on my pedal should be set to 2, the depth to 3.5, the feedback to 3.5. To get a "molten hot lead" effect which adds a subtle shimmer my rate should be set to 3.5, depth to 2, and the feedback to 2.(Beattie, Sam, 2017)

This is useful for me as I can use these in my weekly updates for my mp3s and then come up with my own going by the sounds these ones produce.

Tuesday, 11 June 2019

Case Study 1 - Brockhampton's Quick Rise To Fame


Case Study On Brockhampton


INTRO
In this case study, I will be looking at how Brockhampton use genre fluidity and how it's helped their quick rise to fame and how I can use the same concept of genre fluidity in my music. I will be using sources such as interviews with the group as well as any reviews or academic papers I can find online about their sound but I feel like finding anything genuinely academic for a group like them will be difficult as they've only been well-known for a year or 2 at this point.

CONTEXT
After deciding to relate my project to genre fluidity I knew Brockhampton would be a good place to start as they are quite varied in sound. If you were to listen to any of their albums without knowing where they were coming from sonically you'd think each song was made by a different group entirely (Ehehalt, 2019), and this is to a degree true, Brockhampton has well over 10 members on the line-up whether they be vocalists, producers or graphic designers, that's a lot of creative input so obviously any project they do will sound out of place because it isn't a normal group. But that's only if you aren't aware of what they are attempting to do. They blend hip-hop, indie, R&B, and pop but they generally get thrown into the hip-hop category.
THE BOYBAND
In this video, the interviewer states "you guys are a self-proclaimed boyband" which causes the group to defend themselves and repeat the fact that they aren't self-proclaimed and they're just a boyband. This is a common topic in their interviews that they always seem to find themselves defending. People don't necessarily disagree and say they aren't a boyband but they always say "self-proclaimed" or suggest they don't make music typical of the boyband genre. These are some examples of how often in articles and interviews the term "boyband" is linked with Brockhampton.



This, in my opinion, is a marketing technique. I feel like the fact that they're music is alternative and considered "anti-pop" and they started off quite underground, some coming from failed solo careers means they are quite aware of how difficult it is to gain attention, so if they market themselves in a mainstream way, whilst appearing completely independent they'll begin to attract an audience. This brings the boyband image down to a more humble level and opens up their demographic, whilst at the same time making music that is fairly alien to the boyband genre. If you just look at the first single off of their saturation trilogy to be released and the one that followed it, you'll instantly hear it's difficult to place them in one genre.

This track has a lo-fi beat featuring a melodic and soft hook which is supported by melancholy and mellow rap verses. Then 10 days later they released this song. 

TRACK COMPARISON
This song is on the other side of the emotional spectrum completely, reviewers describing it as "heavy, in your face and unapologetic" (WGB5054, 2017). I believe this complete change in sound in the space of a single is a big reason they have gained such an audience so quickly. People know they can do the emotional and deep stuff right off the bat and within two weeks they changed they're sound completely.  I don't believe this way of approaching song-writing would've worked before the internet. The fact that they have this accessibility to whoever they want means they can constantly change their sound and people will come. People who enjoy aggressive and abrasive rap will also be fans of Brockhampton as well as those who enjoy the more mellow tunes and this could easily apply to any other type of music if they market themselves right. WGB5045, 2017 states on their blog for music reviews that "the group's versatility is both a strength and a weakness." and I agree with this because even though it has been extremely beneficial for the band to market themselves as this hip hop/pop group in the short term, I feel like they'll either find a certain sound to continue down or they'll end up dying out as that's not how you keep a consistent and loyal audience, they'll always be split down the middle by why they are listening which isn't a bad thing, I just feel like it would help the groups longevity to have a consistent sound. 

AESTHETIC
Brockhamptons aesthetic also interlinks with this idea of genre melding. Whether intentionally or not Brockhampton has developed a very similar music video style to a lot of indie artists that are in the music scene right now. If you look at these two videos and then compare them to the Brockhampton video you'll see they follow quite a similar formulae from a stylistic angle. 


As you can see all 3 of the videos are attempting to recreate the old VHS camera style with both Gold and Long Gone being shot in a 4:3 which gives it a classic feel. They all also feature a vintage looking font with the title of the song in the first couple seconds of the video. This is clearly a style people are attempting to replicate decades later and should be a thing I consider implementing into my music if I ever plan on doing a music video. I think Brockhampton and the other artists go for this particular style as it gives off a DIY and homegrown vibe that was lost in popular music in recent years, so adding this style of video to your music videos instantly implements a nostalgic vibe into your head without any knowledge of the artists, you may not enjoy the artist but you are well aware they represent an older time just from the first 3 seconds of the video. Brockhampton also take the opportunity to implement small and weird details into their songs and albums as a whole, as Comley, Liza (2018) states that on each saturation album each song has the same amount of characters, as well as the fact that the last song on saturation 3 leads into the first song off of 1.

After researching Brockhampton I have learned that genre melding is a good way to get yourself some quick traction but it is uncertain and for them too early in their career to decide if it will keep them at the top. If you look at the chart positions that Brockhampton has hit with each of their albums you'll see a clear increase in popularity so I guess for now that speaks for itself.
I have also learned a lot from them aesthetically. Rather than going all-out on a music video and making it some ridiculous project it's much better to present yourself in an approachable and normal manner appealing to the normal person, as well as to be consistent with your style. I think Brockhamptons use of genre is low-key and not in your face when it comes down to specific songs but looking at it from an entire project point of view they're sonic capabilities range massively, whether that's a good thing or a bad thing I'm not sure but it's something I'm considering in my music.


Ehehalt, L. (2018). iridescence by BROCKHAMPTON. [online] Medium. Available at: https://medium.com/@lehehalt/iridescence-by-brockhampton-54c707930204 [Accessed 15 April 2019].
‌wgb5054 (2017). “SATURATION” Review – Will’s Music Blog. [online] Psu.edu. Available at: https://sites.psu.edu/pashionblog/2017/10/05/saturation-review/ [Accessed 15 April 2019].
Comley, L. (2018). Brockhampton. [online] Rit.edu. Available at: http://elc2375.cias.rit.edu/interactive1/article/brockhampton.html [Accessed 15 April 2019].
‌trc5361 (2018). Brockhampton, The Internet’s First Boyband – Facing The Music. [online] Psu.edu. Available at: https://sites.psu.edu/tcallahanpassion/2018/01/26/brockhampton-call-ya-momma/ [Accessed 15 April. 2019].
Grosz, D. (2017). A look at BROCKHAMPTON, a hip-hop anti-collective All-American Boyband - The Stanford Daily. [online] The Stanford Daily. Available at: https://www.stanforddaily.com/2017/11/14/a-look-at-brockhampton-a-hip-hop-anti-collective-all-american-boyband/ [Accessed 15 April. 2019].

News, M. (2017). BROCKHAMPTON Talk “Saturation III” & Redefining “Boyband” | MTV NewsYouTube. Available at: https://www.youtube.com/watch?v=7mKLT3KGUFQ [Accessed 15 Apr. 2019].

Bibliography for EXP

Beattie, S. (2010).  Guitar Flanger Pedals - Your Ultimate Guide from Andertons Music Co.  [online] Andertons Music Co. Available at: http...